Site Design: Kenzo - No fish No nothing(

almost 6 years ago from Danilo Campos, Designer at Isobar Brasil

  • Taylor LeCroyTaylor LeCroy, almost 6 years ago

    I think it makes sense for a too-hip fashion brand, but wouldn't work for a lot of things. Fashion seems to be all about looking like you don't care.

    2 points
    • Pierre de MillyPierre de Milly, almost 6 years ago

      More precisely, Kenzo is a lot about that. They've had a very teenager–y style for a few years and it leads them to innovate a lot in an experimental–but–messy way. The website reflects that, using quite modern non-standard web techniques in a rough way.

      It wouldn't work with a luxury brand that's more focused on high-quality, mastercrafting and attention to details (cf. Hermes' website yesterday or so).

      I love that these two examples (Kenzo & Hermes) show how webdesign can complement the creative direction of a luxury brand so well :)

      3 points
      • Account deleted almost 6 years ago

        Well put. Also, the CD's of Kenzo are Opening Ceremony founders. Them paired with OKFocus is = win.

        4 points