Hemingway makes your writing bold and clear. (hemingwayapp.com)

over 5 years ago from Benjamin Fritz, Designer @ Tweek

  • Charlie PrattCharlie Pratt, over 5 years ago (edited over 5 years ago )

    The rules have arrived.

    1. USE SHORT SENTENCES

    Short sentences are easier to digest. They make it easier to follow each point of an argument or story.

    Your job as a writer — or editor — is to make life easy for your audience. Forcing the reader to navigate through a bunch of long, complex sentences is like forcing him/her to hack through the jungle with a machete. Create a nice, tidy path with plenty of short sentences.

    2. USE SHORT FIRST PARAGRAPHS

    See opening of this post.

    3. USE VIGOROUS ENGLISH

    Copywriter David Garfinkel describes it like this:

    “It’s muscular, forceful (writing). Vigorous English comes from passion, focus and intention.”

    This rule is really a reminder to do your homework and fully understand what you are writing about. It is impossible to write with “passion, focus and intention” without having a real grasp of the subject.

    In most cases, if you’ve done your homework, you will write with authority and vigor.

    4. BE POSITIVE, NOT NEGATIVE

    Basically, “be positive” means you should say what something is rather than what it isn’t.

    • Instead of saying something is “inexpensive,” say it is “affordable.”
    • Instead of describing something as “unclear,” say it is “confusing.”

    This might seem like a small point, but it’s actually quite important. Being “positive” makes your writing more direct. Whether they realize it or not, readers are turned off by “roundabout writing.”

    So, there you have it: eminently practical writing tips from one of the masters — or more accurately, from the Kansas City Star.

    2 points