• Andrew C, 1 year ago

    I once worked on a catalog for upscale office chairs. The book had around 170 pages printed on legal sized sheets and finished with a complex double glued binding.

    Turns out all the SKUs for custom parts (which accounted for a large majority of their revenue from high end clients) were one digit off for half the pages. Yikes.

    Luckily it was caught before the massive run had begun but a lot of the Initial print setup and test runs had to be thrown away.

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