New BMW Logo(

4 months ago from Szogyenyi Zoltan, Co-Founder

  • Mark DavisMark Davis, 4 months ago

    What works well for VW is that they simplified to just lines, but BMW can't quite do that without rethinking the circle and quadrants. So it feels like a half-step towards that simpler direction without committing to go all the way.

    1 point
    • Mac Peterson, 4 months ago

      It does feel like a half step... They could've removed the outer white outline to free the letters a bit. They felt contained with the black background... now the letters feel squeezed.

      0 points