That time Airbnb's UX led me to book through… Google Maps?!(growth.design)

over 1 year ago from Dan B, Crafting Meaningful Experiences

  • Dan B, over 1 year ago

    Thanks Adam! Very good point for the Experiences. Makes a ton of sense now that you mention it. I didn't even think of that.

    There are a few specific job-to-be-done around that area that aren't tackled. I had a few redesigns MVPs that I didn't take the time to include in this release because I wanted to keep it short, but I'll probably append them later because they really have a great opportunity there.

    As I mentioned on the Twitter thread, I feel like they are more focused on their other verticals these days (Adventures, Experiences, Animals). It's even more obvious on the home screen. Every time I see it, it feels like different product teams (one per vertical) are competing for my attention on the home screen. ;)

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