That time Airbnb's UX led me to book through… Google Maps?!(growth.design)

over 1 year ago from Dan B, Crafting Meaningful Experiences

  • Adam AAdam A, over 1 year ago

    It's odd - given that Airbnb now has plenty of 'Experiences' on their database, they could easily provide a 'hotspot' type map. They could also provide information about the most booked area given that they probably have that data.

    But Dan really hit the nail on the head with this - I did the exact same thing when booking a long term rental in Australia. I wanted to make sure the area I was booking in is a decent, safe area - so I took to trip advisor to see reviews of the area.

    4 points
    • Dan B, over 1 year ago

      Thanks Adam! Very good point for the Experiences. Makes a ton of sense now that you mention it. I didn't even think of that.

      There are a few specific job-to-be-done around that area that aren't tackled. I had a few redesigns MVPs that I didn't take the time to include in this release because I wanted to keep it short, but I'll probably append them later because they really have a great opportunity there.

      As I mentioned on the Twitter thread, I feel like they are more focused on their other verticals these days (Adventures, Experiences, Animals). It's even more obvious on the home screen. Every time I see it, it feels like different product teams (one per vertical) are competing for my attention on the home screen. ;)

      1 point