Use the Design Pyramid to Save Financial Product from Unexpected Failure(

over 2 years ago from Alex Kreger, CEO/UX Strategist at

  • Alex KregerAlex Kreger, over 2 years ago

    There are many digital financial products on the market; some of them excel, while others lack demand and have to fight for their survival. What determines whether a product succeeds or fails? And how can one be sure that the millions invested in building such a product won't go to waste? Particular aspects seem to dictate the product’s faith. All of them are related to proper financial design integration into all levels of the company. Unfortunately, most often, these factors go unnoticed, ignored or are ruled insignificant, leading to a painful fiasco. How can you spot those threats before it's too late and keep your product safe from failure?

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