• Nuff ., 5 days ago

    I think that might be oversimplifying it a little. You definitely need to be able to show your chops to book identity work, but you can do that through a portfolio. Thinking about someone like Mackey Saturday who hasn't invested particularly heavily in his own identity.

    On the other side of that, branding yourself can be a differentiator/positioning tool for all kinds of design professionals, regardless of discipline. Of course, you'll be judged more as a specialist (see web designers and their websites).

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    • Greg DGreg D, 5 days ago

      The idea that not having a personal logo is going to affect how you are viewed when you for a job is ludicrous. People look at your work, even if you are doing branding as a profession.

      (is any logo "necessary"?)

      Yes?

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