Is 'Mid'-Boarding a Thing?

9 months ago from Tareq Ismail, Principal Designer, Amplitude Inc.

  • Tristan HarwardTristan Harward, 9 months ago

    I've never heard the actual term 'midboarding' -- but I like it. We've been talking about the stages of the user lifecycle in a slightly more fine-grained way in our models (see https://www.appcues.com/product-led-growth-flywheel), starting with trying out, moving to learning, then continuous use, moving into the ideal positive advocate state.

    Things that happen in that 3rd stage (users we've been calling Regulars) feel like they fit into that mid-boarding concept. Announcing updates or changes, teaching them appropriately, cueing users toward things they may not be using or adopting, gathering information periodically. Those all feel right as people use an often shifting and changing SaaS product over the long term.

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