I'm Halli. AMA.

4 months ago from Haraldur Thorleifsson, Founder at Ueno.

  • Randall MorrisRandall Morris, 4 months ago

    Sure thing.

    We have a small product agency in Austin, TX. Our goal over the next 3-5 years is to grow the company to be in more locations, handling work that is both geographically and industry intentional, as well as providing options for our team to work out of.

    I was curious how Ueno goes about finding partners (clients) to work with and how you all scale your workforce up/down to meet those needs. Do you actively pitch work? If no, do you rely on people finding you/referrals? If yes, are there any specifics (other than making great work) that have aided people's ability to find you? (SEO, Dribbble, head-hunters, etc.)

    We're very conservative about hiring - in that we don't want to staff up for a big client win only to let them go a year later when that client's major milestones are done and there isn't the work to support them. At some point, risk will need to be taken and I was hoping you might be able to shed more light into how you and Ueno have been able to grow to your business goals.

    3 points
    • Haraldur ThorleifssonHaraldur Thorleifsson, 3 months ago

      Thanks Randall! I'll try and answer each of these.

      I was curious how Ueno goes about finding partners (clients) to work with? We are very lucky in that people just keep reaching out to us. We spent a lot of time on our brand and marketing efforts. That and continuing to deliver quality work has resulted in a good inbound flow.

      How do you scale your workforce up/down to meet those needs? We strongly believe in hiring people full time. It takes time for people to get to know each other and how best to work together. We've tried to do this ahead of the curve. But then sometimes there's too much work so we bring in contractors. Often with the intent of hiring them full time if everything works out.

      Do you actively pitch work? No. We don't pitch.

      If no, do you rely on people finding you/referrals? Yes. See answer above for a bit more detail.


      To answer what sounds like your main question: We've been very careful not to have any one client too big. At the moment no one client is more than 5-6% of our total income. So while loosing one is obviously a bummer it is not catastrophic and doesn't result in us needing to let people go.

      I hope this helps!

      3 points
      • Randall MorrisRandall Morris, 3 months ago

        Apologies for the late reply and thank you for the in-depth response. I appreciate you taking the time to do this!

        0 points