Designer News
Where the design community meets.
over 1 year ago from Jared Krause, Director of Product & Design @ Homebase.ai
Yeah. To be fair the mark isn't exactly unique and it's very easy to replicate. Airbnb probably knew about it, or maybe they didn't as the previous one wasn't exactly popular, but I'm sure Sears knew of Airbnb's.
The point of a logo is salience—and copying AirBnB, a very well-known international brand, feel counterproductive to that
Designer News
Where the design community meets.
Designer News is a large, global community of people working or interested in design and technology.
Have feedback?
Everything is copied