We AB tested having a sticky add to cart button (sticky won)

2 years ago from Devesh Khanal, Conversion Strategist at GrowthRock.co

  • Gavin McFarlandGavin McFarland, almost 2 years ago

    I agree. We tested sticky CTA's and they have a negative lift, but then we tested with a smaller sticky footer and it had a really big positive lift overall. The subtlest of things can make a real difference.

    0 points