We AB tested having a sticky add to cart button (sticky won)

2 years ago from Devesh Khanal, Conversion Strategist at GrowthRock.co

  • Kevin Stachura, almost 2 years ago

    You must mean that you assume that they would be more likely to click on the button. We test assumptions, as they could be right or wrong. Which is basically the sentiment of the entire article here.

    1 point