We AB tested having a sticky add to cart button (sticky won)

2 years ago from Devesh Khanal, Conversion Strategist at GrowthRock.co

  • Gabriel Sturk, 2 years ago

    Even though I agree with you you're being a bit harsh. It's not close to being the standard yet, so there will of course be a lot of findings still.

    1 point
    • A B, almost 2 years ago

      Case studies, such as this, can help to support our own ideas and suggestions to those who have less natural insight into UI/UX improvement. I have found this to be especially true with external clients or internal managers outside of product or design.

      You can put a good case forward with your own insights, backing that up with additional research and findings can really help propel that forward. It helps to build trust.

      So obvious stuff can be useful stuff.

      1 point