We AB tested having a sticky add to cart button (sticky won)

2 years ago from Devesh Khanal, Conversion Strategist at GrowthRock.co

  • Aaron Wears Many HatsAaron Wears Many Hats, almost 2 years ago

    I kind of feel it borderlines on being a dark pattern, but hey, dark patters net conversions :P

    (tbh, it's not really a dark pattern at all, but personally I kind of agree that the behavior feels pushy. If it increases sales though then it's gotta be counted as a win I suppose!)

    3 points