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over 4 years ago from Christian Beck, Executive Design Partner
Of all those, the only software companies you mentioned are Slack and MS Office. The disnction is that if you don’t pay somebody to use their software, then they aren’t a software company. I’m not trying to be nitpicky but the distinction matters (and that’s probably something I should expound in at some point).
Also it’s worth noting my other response in this thread that I didn’t adequately separate motion from animation, which I should have. I’m talking more abt larger animations, the likes of which pollute dribbble and cause my laptop to get hotter than the sun.
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How are they not software companies? It's not just Google. Pick up almost any household-name software - Amazon, Spotify, Twitter, Facebook, Insta, Snapchat, Slack, Microsoft Office, Wikipedia… there's motion in all of them.