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over 4 years ago from Christian Beck, Executive Design Partner
Animations are a part of almost every major software now. Google has entire teams of motion designers. I struggle to think of well-designed software that doesn't have meaningful animation these days. Let's not forget every video game from the last 30 years too.
I mean...I just said Google was the one exception I could think of and they’re arguably not a software company. Video games are so far outside the context of what I was talking about because, again, not software companies.
How are they not software companies? It's not just Google. Pick up almost any household-name software - Amazon, Spotify, Twitter, Facebook, Insta, Snapchat, Slack, Microsoft Office, Wikipedia… there's motion in all of them.
Of all those, the only software companies you mentioned are Slack and MS Office. The disnction is that if you don’t pay somebody to use their software, then they aren’t a software company. I’m not trying to be nitpicky but the distinction matters (and that’s probably something I should expound in at some point).
Also it’s worth noting my other response in this thread that I didn’t adequately separate motion from animation, which I should have. I’m talking more abt larger animations, the likes of which pollute dribbble and cause my laptop to get hotter than the sun.
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I can’t think of a single successful software that uses animation in any meaningful way. I’m genuinely curious if I’m missing something. Google introduced some minor tweens in Material Design, iOS has them, but nothing else comes to mind, particularly in the realm of SaaS.