• Pol KuijkenPol Kuijken, over 2 years ago

    I'm assuming they had a ton of big businesses that wanted to adopt Figma but needed these Enterprise-tier features first. This puts Figma in the tricky situation where they need to:

    • finish a significant amount of effort
    • in a very short period of time
    • or risk failing to capture potentially the biggest part of their revenue.

    They probably had to dedicate most of their resources to get this done and as a result, the consumer product got neglected for a while. That's unfortunate, but the good news is that most of those resources should be free again.

    I'm also assuming Enterprise is on its way to becoming Figma's biggest revenue stream. The fact that plans for individuals and small teams are free seems to indicate that they see these as a foot in the door at bigger (or growing) companies. If that's their long-term strategy, then an excellent consumer product at a super competitive price will remain key to their success, so I think we have nothing to worry about.

    3 points
    • Dylan FieldDylan Field, over 2 years ago

      Hi Pol, you're right that large teams using Figma is a growing portion of our revenue. That said, individuals and small teams make up the bulk of our customer base. While we have a team staffed and working hard on improving the orgs product, the bulk of our product development efforts right now are going towards fixing component bugs, improving performance, maintaining quality + adding new individual functionality to the product.

      5 points
      • Pol KuijkenPol Kuijken, over 2 years ago

        Hi Dylan, thanks for the reply!

        I'm sure, in numbers, individuals and small teams will always make up the biggest part of the customer base. I'm assuming they're also responsible for most of the revenue right now, but given the size of the enterprises that already signed up, that's bound to change soon. Once that happens, how do you see the consumer product fitting into Figma's long-term strategy? My guess would be mostly as an acquisition channel for Enterprise, but I'm curious to hear how you're thinking about this.

        bulk of our product development efforts

        I check the Figma changelogs every week and it's great to see the constant bugfixes, QoL and performance improvements! The attention to detail is definitely part of what sets Figma apart.

        That being said, I suppose what's giving the impression of slow product progress is the lack of new big features - especially now that Figma is lacking features that are becoming the norm in competing products.

        Real data in Sketch, Stacks in Framer X, element-level transitions in Studio and XD. Those are all very strong benefits that Figma is lacking currently.

        Figma did release exclusive features recently (e.g. API, dynamic grids,...) but ultimately those didn't materialize in significant benefits in daily use - at least not compared to what the other players are trying right now. Figma's collaborative core is still the strongest selling point, but I feel like that gap is getting smaller. This combined with the new Enterprise efforts is probably what makes it seem like Figma's focus is slowly shifting away from the consumer product.

        Either way, congrats on the launch and thanks for Figma. Makes my job 10x easier. Excited to see what you have planned for this year.

        0 points
        • Brian HintonBrian Hinton, over 2 years ago

          Read data in Sketch

          This has always been possible with plugins.

          Stacks in Framer X

          Still don't see this as that much of a benefit, and you are locked into a technical approach of designing instead of freeform. I don't really understand the love of Stacks. Sketch had similar functionality in plugin form, and the larger benefit of the feature is similar to dynamic grids.

          Figma did release exclusive features recently (e.g. API, dynamic grids,...) but ultimately those didn't materialize in significant benefits in daily use

          I can tell you that a number of organizations are using the Figma API to build rapid prototyping with React. Saw some great demos at a conference.

          0 points
          • Pol KuijkenPol Kuijken, over 2 years ago

            has always been possible with plugins

            Plugins are terribly unreliable in a production environment... they're fine for one-off tricks but not for anything that's core to your product.

            I don't really understand the love of Stacks

            Try using Figma to build a component for a button with horizontally centered icon & text inside of it. This shouldn't be an issue in 2019, but here we are.

            the Figma API to build rapid prototyping with React

            That sounds amazing, and I would love to do the same, but unfortunately, that seems like a luxury only afforded to big companies with virtually unlimited resources. I'm having a hard time imagining smaller companies being able to dedicate the necessary engineer and designer resources required for building this out.

            0 points
            • Brian HintonBrian Hinton, over 2 years ago

              Try using Figma to build a component for a button with horizontally centered icon & text inside of it. This shouldn't be an issue in 2019, but here we are.

              I do think stacks are great. But I can do that fairly easily in Figma with grids and constraints.

              That sounds amazing, and I would love to do the same, but unfortunately, that seems like a luxury only afforded to big companies with virtually unlimited resources. I'm having a hard time imagining smaller companies being able to dedicate the necessary engineer and designer resources required for building this out.

              Very true. That’s the nice thing about Figma. It’s much more incremental. I’ve started with color, and text being defined by Figma. And the advantage with Figma is that you aren’t locked into any single ecosystem that could go the path of jQuery. And designers don’t all have to no how to work with code to modify parts of the system.

              0 points