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over 1 year ago from Alex G, UX strategist at 30kstrategy.com
Could just be because you say "conducting user research" in the title but I didn't see much conducting going on. It's just user and job stories with lite to no application.
For example how do you know Minute Clinic is a name that resounds with the outlined users? How many users did you run tests with? What assumptions did you find were invalid about the initial profiles.
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