Designing Up Bank's Vertical Debit Card and Welcome Pack(up.com.au)

over 1 year ago from Daniel Wearne, Designer at Up

  • Daniel WearneDaniel Wearne, over 1 year ago

    Finally got around to writing a deep dive on the entire journey. I'm typically a product designer but dabbled in print over the years. Really enjoyed taking on designing an experience that a lot of banks probably don't focus on. Would love to hear what the DN community think, or answer any questions

    4 points
    • Tait BrownTait Brown, over 1 year ago

      You guys are killing it. There are a few Up users here in the office. The only thing stopping me is that I'm a QFF points slut and will probably always have a big 4 CC for that very reason :(

      3 points
      • Daniel WearneDaniel Wearne, over 1 year ago

        Thanks for the kind words.

        I'll feed this back to the team verbatim- "How do we cater for QFF sluts?" :) That's fair enough, we're a little while yet offering the full suite of banking products, but it's definitely on our mind. Credit cards in general is a tricky one for us, as we're trying to influence financial responsibility (they have a use case but some people struggle using them effectively).

        2 points
        • Tait BrownTait Brown, over 1 year ago

          Please do, I'm all about that verbatim "voice of customer" accuracy.

          I think a few of us here are all in the same boat. We've grown up through Dollarmites, are locked into CBA, but there are so many new and exciting things out there and the big banks are absolute laggards. Or my wife banked with Bendigo Bank (shudder) because her parents did. Reading about the Americans on Hacker News talk about their virtual credit cards where they generate a dynamic number per bill, and set limits so your local gym could never charge you more than $XX/mo etc -- that makes me so jealous.

          But at the end of the day we're tied to our mortgage and our QFF point chasing habits :(

          1 point
    • Sean RavenwoodSean Ravenwood, over 1 year ago

      It's a really nice experience opening that envelope, good job! You have set the bench mark for card art and delivery in Aus.

      1 point