Google - UX Playbook for Retail - Collection of best practices to delight your users(services.google.com)

4 months ago from Mark Kelso, Digital Consultant @GlazeDigital

  • Steve O'ConnorSteve O'Connor, 4 months ago

    Be careful to make note of what the categories are. Warby Parker is shown as Form optimization best in class but it certainly isn't best in class for accessibility - all that tiny grey text!

    Also, it doesn't have field labels, which it should as a best in class form…

    2 points
    • Pedro MC FernandesPedro MC Fernandes, 4 months ago

      The examples are just too bad. Some are not even visually clear, as they state they are. Just plain confusing and not focused on a good experience/conversion

      1 point