Is Design Valuable?(moeamaya.com)

9 months ago from Moe Amaya

  • Mitch Malone, 9 months ago

    I think you'd have more compelling results if each product that you released had a control and experiment group. The experiment group had all the nice "designery" things and the control didn't. And then you measure real product engagement with each group.

    Here, you can measure engagement (how many people used the site to achieve a goal?) and retention (how many people who used it at least once in a month came back again in the same month?)

    Your experiments are measuring traffic to the site, not how well the site actually works.

    0 points