Dropbox dialing their new(-ish) branding down?

2 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Bryan Zavestoski, 2 years ago

    Yeah, it's not at all surprising that it's being implemented more subtly.

    There's a balance that has to be made between analytics-driven and intuition-driven approaches, but ideally that is a company-wide conversation rather than competing teams with different ideas. It almost becomes more about internal communication rather than the actual external branding.

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