Uber’s Undoing Part II: Local vs. Global(elischiff.com)

almost 5 years ago from Tim Silva, Sr Product Designer @ LogDNA [timsilva.com]

  • Daniel De LaneyDaniel De Laney, almost 5 years ago

    IBM made an error similar to Uber's attempt to "celebrate cities" prior to their Carbon design system. IBM's palette was almost comically broad, so that every conceivable color could be IBM. Which of course meant that they had no colors; if every color is IBM, none is.

    I hope to see this simple concept beaten into the popular design consciousness so that we can avoid repeating the same mistake.

    7 points