Jony Ive on on Blue Peter(

over 6 years ago from Allan Grinshtein, Founder at LayerVault

  • joe andersonjoe anderson, over 6 years ago

    What do you guys think about the line where he says "If we're thinking of lunch box we need to be really careful of not having the word 'box' already give you a bunch of ideas that could be quite narrow..." relating to building products/web design.

    I think message clarity is important with any web app you make but do you think that it can also be harmful? Take twitter for example, it was the "what are you doing right now" app which still makes people today think its for What you ate for breakfast, or following what celebrities are doing. Is this something that you just naturally deal with over time?

    1 point