• Mitch Malone, 1 year ago

    Yep agreed. Sorry if I was being glib; this is a sensitive subject for me. I just spent the last 10 months trying to convince people to do research and failed. What I’ve learned is people don’t make decisions based on their best self-interest. They do things based on their value system. The evidence for conducting research is clear. However, within this company, "being correct" was valued. So when I asked questions about our users and their contexts, it conflicted with that value system. "Why don't you already know the answer?" No amount of data or logic or evidence could change that perspective; it was engrained in the culture. What I needed to do was to reframe the research so it worked within that value system. But before I could figure that out how to do that I got burnt out and quit.

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