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Uber rebrand(uber.design)

over 4 years ago from Carlos Px, carlospx.com

  • Ken B, over 4 years ago

    I can see the reason to rebrand, but now we're moving into an era similar to how iOS went completely flat with it's design. It's the removal of any character from the brand and while it's easier to read, it feels dull.

    1 point
    • Account deleted over 4 years ago

      It's so in 3 years time branding agencies can apply whatever elements are in fashion and say "the old logo was lacking in character" etc and make another $400,000. Rinse and repeat.

      -1 points