Uber rebrand(uber.design)

over 4 years ago from Carlos Px, carlospx.com

  • Cristian MoiseiCristian Moisei, over 4 years ago

    The U Frame is a pretty clever idea.

    12 points
    • Adam Fisher-CoxAdam Fisher-Cox, over 4 years ago

      The U frame is a ret-conned way to make literally any image/copy lockup be acceptable within the "brand." By saying it's on-brand to crop into the U at literally any point and in any ratio, they can have literally any ratio of image to white-space they want except for having white-space above the image.

      1 point