In response to all the Meh reactions: this an atonement re-brand.

Imagine they had come out with a really exciting concept and bold execution. The reception would be all about their shady business practices and dreadful company culture. This design shows they are taking a low profile.

They shed the visual flourishes of the previous identity as a stand-in for their past transgressions. And they kept only black and a pared down word mark which stands for the service value proposition, nothing more.

Expect another re-brand in a few year. And don't be fooled, their strategy is still to kill any competition by subsidizing rides until they are the only one standing.