Uber rebrand(uber.design)

over 4 years ago from Carlos Px, carlospx.com

  • Gaël PGaël P, over 4 years ago

    In response to all the Meh reactions: this an atonement re-brand.

    Imagine they had come out with a really exciting concept and bold execution. The reception would be all about their shady business practices and dreadful company culture. This design shows they are taking a low profile.

    They shed the visual flourishes of the previous identity as a stand-in for their past transgressions. And they kept only black and a pared down word mark which stands for the service value proposition, nothing more.

    Expect another re-brand in a few year. And don't be fooled, their strategy is still to kill any competition by subsidizing rides until they are the only one standing.

    26 points
    • Duke CavinskiDuke Cavinski, over 4 years ago

      Bam, nailed it. Emasculation by design on this one, and yet they still couldn't help themselves by comparing their brand to state & federal utilities which just reeks of world domination.

      1 point