Uber rebrand(uber.design)

over 4 years ago from Carlos Px, carlospx.com

  • Sacha GreifSacha Greif, over 4 years ago

    Good execution but the tone is so pretentious… "As a brand, we believe movement ignites opportunity.". "Our typography is as unique and easy to use as we are". This bland corporate-speak takes away any goodwill the otherwise very nice case study might have generated in me. Reading this it sounds like they think they invented the letter U and the color black…

    30 points
    • john keppelman, over 4 years ago

      Interviewed at Uber in 016. Got an offer and ended up not joining. The vibe I got from the company culture is exactly that. A pretentious design team, full of ego, won't got in detail since it's inappropriate to do this publicly. Not surprised that it translated into their rebrand. As a side note I do like the simplicity of this rebrand. The previous one was a disaster.

      4 points
      • Account deleted over 4 years ago

        I've been on the receiving end of a pitch at Wolff Ollins, and their suits talk exactly like that. It's actually really impressive how they can sell you absolutely terrible designs and convince you it's good.

        2 points