• Aaron GitlinAaron Gitlin, 1 year ago

    I've always found interesting the intersection of beauty and function, aesthetics and usability. Even just a few years ago I found a lot of designers put greater emphasis on the "beauty" part of the process, I think often because it was in effect cheaper than full-blown research and app re-writes. But I find more and more designers who are becoming better versed in statistical methodologies and marketing growth hacks but much less confident in the basics of typography, composition, grids, and to be honest some basic usability principles.

    I appreciate designers becoming better versed in business terminology but also miss the tension that would occur between numbers-focused business owners and human/design focused practitioners. If everyone is on the side of crushing numbers, who is on the side of creating usable, human products? This I think is the true beauty that the authors are getting at in the linked article.

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