WeTransfer Acquires Paper & Paste(wetransfer.pr.co)

3 years ago from Casper Lourens, Product Designer at WeTransfer

  • Chris CChris C, 3 years ago

    I don't think you have to do mental gymnastics at all as their mission is to support creatives (even before this acquisition). All you have to do is spend a minute or two reading their about page, looking at their social feeds to see that the 'significant shift" you're describing isn't significant at all.

    2 points
    • Jimmy HookerJimmy Hooker, 3 years ago

      That's all just marketing. You can position yourself however you'd like, however, the core product is to transfer files. I'm not saying that's a bad thing! Transferring files well is a very useful service.

      My point is, you generally wouldn't lump a paint brush and a file transfer service in the same category. It's an interesting move. I would find it hard to believe that painters see their car as a creative tool just because it gets them from their home to their studio.

      0 points