The secret behind all great copywriting(felixjamestin.com)

over 1 year ago from Felix Jamestin, Product Manager

  • Andrew Hersh, over 1 year ago

    If it were paragraphs, I'd agree with you re: breaking up the flow of the text.

    I'd never agree with using capitalization to "show readers the importance of specific words," though. Nothing drives me more crazy than people capitalizing words to try to make it look like Those Words are More Important. This seems to be commonly done by writers who aren't actually writers, but are writing their own copy because they think anyone can be a writer.

    1 point