The secret behind all great copywriting(

2 years ago from Felix Jamestin, Product Manager

  • Brennan Smith, 2 years ago

    I have to disagree with this. Capitalization breaks up the flow of the text. Also, capitalization is important to show readers the importance of specific words. What do you do when you have to use a proper noun like a name? I fell like using lowercase on someone's name could be taken the wrong way. Just my 2 cents.

    6 points
    • Andrew Hersh, 2 years ago

      If it were paragraphs, I'd agree with you re: breaking up the flow of the text.

      I'd never agree with using capitalization to "show readers the importance of specific words," though. Nothing drives me more crazy than people capitalizing words to try to make it look like Those Words are More Important. This seems to be commonly done by writers who aren't actually writers, but are writing their own copy because they think anyone can be a writer.

      1 point