The secret behind all great copywriting(felixjamestin.com)

2 years ago from Felix Jamestin, Product Manager

  • Felix Jamestin, 2 years ago

    :)

    Sam – a while back, it struck me that capitalisation has little practical value. I even tried writing articles both ways and decided that all-lower-caps was easier to read.

    So, at least in the places i can control—my blog for instance—I now write in all-lower-caps.

    Hope that helps.

    2 points
    • Brennan Smith, 2 years ago

      I have to disagree with this. Capitalization breaks up the flow of the text. Also, capitalization is important to show readers the importance of specific words. What do you do when you have to use a proper noun like a name? I fell like using lowercase on someone's name could be taken the wrong way. Just my 2 cents.

      6 points
      • Andrew Hersh, 2 years ago

        If it were paragraphs, I'd agree with you re: breaking up the flow of the text.

        I'd never agree with using capitalization to "show readers the importance of specific words," though. Nothing drives me more crazy than people capitalizing words to try to make it look like Those Words are More Important. This seems to be commonly done by writers who aren't actually writers, but are writing their own copy because they think anyone can be a writer.

        1 point
    • Sebastian Winther, 2 years ago

      I have to say, I don't really think that's how writing works. You can't just make up your own rules because you feel like it. Then the system falls apart. Capital letters are an agreed upon rule—just the fact that the lack of them are distracting your readers give them practical value.

      4 points
    • Aaron Wears Many HatsAaron Wears Many Hats, 2 years ago

      No, its grammatically wrong.

      1 point