An alternative to the Hamburger Menu: The Link Bar(growthrock.co)

2 years ago from Devesh Khanal, Conversion Strategist at GrowthRock.co

  • Aaron Wears Many HatsAaron Wears Many Hats, 2 years ago

    hmmm. This is fine on larger mobile screens, but I could imagine on an iPhone5 form factor etc you'd have most of the above-the-fold space taken up by buttons.

    I'm sure ten years ago the argument for not using hamburger menus was valid, as the pattern was new and people might not have understood it.

    But come on. There is an entire generation of users now that grew up using them. It's an old pattern now. The only argument against them is for SEO reasons, which honestly can be mitigated easily enough using other tools in your toolbox.

    2 points
    • Devesh Khanal, 2 years ago

      You would think but in our tests the more you expose links to products the more those variations win. I think even if you know where to find something, actually seeing it without having to ask for it changes your interaction. That is what the data is suggesting. Not every single time but more often than not that seems to be the case.

      EDIT: just realized another currently trending article on here about most hated UX trends literally has the hamburger menu as #1: https://icons8.com/articles/most-hated-ui-ux-design-pattern/ and mentions just writing the word "menu" gets 20% more clicks than the icon.

      2 points
      • Aaron Wears Many HatsAaron Wears Many Hats, 2 years ago

        I honestly struggle to believe the data presented by icon8... i.e. "The case was settled in 2014"... That's four years ago, which is what I'm sort of getting at. And "If you combine the hamburger icon and the word “Menu” in one button, you will get 5% more revenue" ... Claiming that one particular retailer saw an increase in revenue doesn't mean everyone will have an increase in revenue.

        I get what you mean though. I just personally don't think very highly of icon8's writing :)

        0 points