An alternative to the Hamburger Menu: The Link Bar(

almost 3 years ago from Devesh Khanal, Conversion Strategist at

  • David ThornDavid Thorn, over 2 years ago

    This is less of an alternative and more of an additional piece of navigation.

    That aside, the study seems to conclude that putting links up top is beneficial, but anything that requires scrolling will get no increased traffic. So, if you have more than the 3 or so links that can fit, you need to have a full fledged navigation section up top, which was previously hidden behind the hamburger menu because it takes up space. And not having a large chunk of navigation was kind of the whole point of the hamburger in mobile.

    Also, ecommerce-centric, and I wonder how it'd apply to other industries.

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    • Devesh Khanal, over 2 years ago

      This is true: "anything that requires scrolling will get no increased traffic" so we take it to mean that you should figure out the most important links and show them first and foremost.

      I'd be curious about people trying it in other industries as well. e.g. inside mobile apps if you want users to take more of a certain action I imagine a test like this to unhide that action from some interior menu would be worthwhile.

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