Walmart new homepage design – Is it better?(walmart.com)

almost 2 years ago from Dan Mazig, Founder @ Mart.ai

  • Frederick AndersenFrederick Andersen, almost 2 years ago

    Interesting.

    It's aesthetically pleasing and contemporary, but hiding quick access to Departments in a hamburger menu and using a slideshow to communicate vital marketing campaigns surely has to take a toll on their conversion rate.

    Extending the header to make room for a handful of the most requested departments and prioritizing the slideshow in a grid layout seems more user-friendly and conversion-oriented.

    I really like their content, though.

    8 points
    • Peter Vogt, almost 2 years ago

      I see it in the opposite light. Walmart have discovered through research or are, at minimum, hypothesizing that the majority of their users are search-focused when shopping online. You log on to the site, you type in "TV", and they display a really robust filtering layout of all the TVs they have to offer.

      They are betting on the ability of modern web search tech to accurately parse user input in almost 100% of cases (because it is). You can search the entire internet with one input on Google then filter from there - why not treat Wal-Mart the same way?

      Measuring most requested departments across the boards for all customers of Wal Mart at their scale seems impossible. Let the user tell you what they want, and tailor the experience from there.

      1 point