• Joey Di Nardo, 3 years ago

    There was a bit of similar buzz around the time when Google did their major rebrand.... 2015 was it? Kindergarten-chic I think people were calling it. You can also see it at Basecamp and KnowYourCompany.

    If I'm getting philosophical about it, I think it's a materialization of the "so easy a child could use it" ethos. The cynic in me wants to think that instead of actually making the products easier to use and achieving those goals, it's much easier to project the outward aesthetic of having achieved those goals. Very much tell, don't show.

    That being said I'm not at all criticizing this site! I personally love the aesthetic and the work you've put into it Joakim, I'm just speaking to where I think the larger influencing forces of this aesthetic come from.

    Cheers!

    2 points