• Filip ZajacFilip Zajac, over 2 years ago

    First of all, let's clarify what UX Design means. note: I hope it is not just an application of the lean, or scientific methods to the production process. Otherwise, anybody who applies methods is UX designer.

    Let's go back to Bill Buxton's explanation.

    By my words designing user experience means to apply the creative process to bring a solution which improves the user experience of a product.

    So what are the particular benefits of UX design? Long story short: improvement of users experience.

    If users feel better while using a product, they are more likely to buy or promote a product. If they feel like a shit, it's much harder to convince them to buy and even ask to promote.

    I have never sold UX to a company by explaining my methods, nobody cares methods. Rather I am asking: how we can ensure that we as designers are doing a good job. How do we know that our solution is the right one? How do we know that we have improved the product?

    5 points