• Jarrod DrysdaleJarrod Drysdale, over 2 years ago

    Communicating the value of UX can be tricky for some clients, because they are suspicious the designer is just adding bloat to the project to raise fees. They want the final result, but don't understand that UX methods are key to getting there.

    For them, I find the best way to teach this is to connect the process to the outcome. Doing user research will help you improve your conversion rate, or user testing will help you find which areas of the app need better onboarding to reduce your churn. Etc.

    Other clients don't even care about metrics, as bizarre as that sounds. They're purely just trying to buy a nice design or hire a designer to bring their vision to life. In those cases, UX is a tougher sell but it's still doable if you don't call it UX—I just use these techniques as part of my process without adding extra phases or fees. It's just part of what I do. Avoiding that conversation can help with these kinds of clients.

    2 points
    • Robert Williams, over 2 years ago

      Awesome!

      Is "UX design" something that only applies to software/apps? Or is UX design/thinking something you can apply to any type of product, experience, or service?

      1 point
      • Matt WelchMatt Welch, over 2 years ago

        UX typically applies to software and apps as most products seems to have some digital aspect to them. UX design really does relate to all types of products or experience as it's short for"User Experience design." Any site/product/service/experience can benefit from the insights gained from research and knowing the userbase.

        2 points
        • Robert Williams, over 2 years ago

          This is where I start to get confused.

          If any type of site/product/service/experience can benefit from the insights gained from researching a user base... how come UX designers mostly focus on apps?

          0 points
          • Dylan OpetDylan Opet, over 2 years ago

            Well, maybe you're just so focused on the industry. Look around everywhere in the world and you'll notice UX design in everything from interior, layouts of homes to businesses like restaurants to increase the flow of customers to call centers that are logistically placed right or the label on the door that tells you to push or pull on a confusing knob/handle. I think it plays onto most things in life.

            3 points