• louie solomonlouie solomon, 1 year ago

    To put it very briefly, without the use of UX design practices, you're designing based on assumptions rather than empirical data.

    It is impossible to create experiences for your users without gathering real world information, designing based on gathered information, and testing your hypotheses.

    9 points
    • Robert Williams, 1 year ago

      Interesting! So the benefit in investing in UX design is that a business gets to: stop guessing about how to improve the experience a customer has, and therefore makes improving it cheaper because a higher percentage of effort is successful?

      When does a business benefit most by caring about this (improving the customer experience)? Is there a calculation a business can make to ensure that UX design project will be profitable?

      0 points
      • Nikhil Vootkur, 1 year ago

        For one thing, bad UX could mean not being able to pay for a product. I would say that could help become profitable lol

        1 point
        • Robert Williams, 1 year ago

          Interesting, how could bad UX mean not being able to pay for the product?

          This is the exact assumption I think designers make that seems obvious to them, but would benefit the rest of the world if it were made explicit.

          0 points
          • Nikhil Vootkur, 1 year ago

            I actually just had this experience with Carbonmade. When trying to find a way to upgrade my account, I was unable to find the interface for upgrading. In this case, poor design lost them 12 dollars a month.

            1 point
          • Noah MittmanNoah Mittman, 1 year ago

            One service provider's site had a dropdown to enter the expiry year of my credit card, which was missing from their options. Any UX designer of any level would have caught this.

            0 points
    • Filip ZajacFilip Zajac, 1 year ago

      Can’t agree. The method you have described is the lean approach or semi-scientific and can be applied in any industry, occupation or even life, not only design.

      0 points