How a rebrand increased our revenue by 14x(

over 1 year ago from Aloke Pillai, Chachu Inc.

  • Matthew StrömMatthew Ström, over 1 year ago

    Interesting dive into the rebrand! The title overstates the facts a bit, though — revenue increase was from $20 to $280 MRR. I know "How a rebrand increase our MRR by $260" isn't quite as exciting, but I was pretty disappointed by that fact when I got there.

    4 points
    • Aloke Pillai, over 1 year ago

      Thanks for reading! That's fair, we wanted to tell the story of the drastic change that resulted. The right alignment & visual tone can really change the trajectory of a business.

      0 points
    • Namanyay GoelNamanyay Goel, over 1 year ago

      Same. @Aloke Pillai, how is Pastel funded? Is it bootstrapped?

      0 points