American Express brand refresh(

over 2 years ago from Ryan B, UI/UX Designer

  • Eric BlattbergEric Blattberg, over 2 years ago

    Alternate title: How to spend millions removing a gradient

    20 points
    • James Nickson, over 2 years ago

      Did you really think that a 165-year-old bank would come out with something crazy different than what they had? Let's appreciate how well Pentagram did on updating something traditional for our current era. This is a great example of how for a global brand like AmEx, execution across all touchpoints is more important than innovation.

      3 points