• Jonathan Lo, 2 years ago

    When was the last time you were amazed by the slick UI of the app you're using? For me, it's probably when iOS 7 first came out, but then I stopped noticing the interface very soon when I'm using the phone daily.

    Think about physical products that are crucial for your morning. I can almost finish all my morning routine with my eyes closed. Because I'm so familiar with the environment, the placement of things, how they work etc, and there's not a time I stopped and look at my toothbrush and say,"OMG look at the contour of the handle, sexy toothbrush!" Physical products like these should be invisibly useful, so do digital ones.

    Good products make you focus on the content and the experience, not distracting you by making things different for the sake of it. Perhaps some delightful micro interactions here and there, sure, but we have developed familiar UI/UX patterns through the years, why reinvent the wheel? I just want to look at your content, don't make me learn your new fancy minimal gesture based navigation(iPhone X I'm talking about you)

    For websites though, we have more space to play with, it's okay to have bold imageries and quirky typography, since we have lot of space to accommodate with. I imagine it'll be an eyesore if I have to read the outline in my phone everyday. Just stop screaming at me with your colors please.

    TL;DR - I think for mobile products, it's important to make it look distinctive enough to visually attract people, but not to a point that you need a manual for your users. Websites are different things.

    5 points
    • Grilo Maria, 2 years ago

      A morning routine with my eyes shut is not what I strive for. I think my philosophy on usability is almost cerimonial: yes there is a pragmatical aspect to all those interactions, and getting stuff done is really important - but - it's not just the end that matters to me. It's also the path I took to get there, and there's a visual and sensorial aspect to it that should provide some level of pleasure in my interactions.

      That being said, enjoying the things I do because of how I do them will ultimately end up being a very important metric on the long run, because that's what keeps me coming back - not just the "I have to", the "I want to" is crucial too (also, consider that a lot of digital products people use are not products they truly need, they just like them).

      This could be just me and the way I see life, but if you can layer these principles of on top of excellent usability, everybody wins.

      4 points
    • Jarod Sutphin, 2 years ago

      Physical products like these should be invisibly useful, so do digital ones.

      Reminds me of one of my favorite quotes: "The best shoe is the one you don't notice."

      0 points