Publicis Sapient (

over 2 years ago from Scott Graham, Founder at Amstram, Designer

  • Scott Graham, over 2 years ago

    I'm also kinda with you on this one. There is clearly a lack of good execution and serious navigational issues. What surprised me the most was how outlandish the design is for such a large organization. They went down a risky road, tried to be different and mostly failed. Nevertheless, to note at least one positive point, I do think there was a good initial intention and an interesting creative starting point. Alas execution is just as — if not more — important than the initial creative spark.

    0 points
    • Interested Curious, over 2 years ago

      It seems like a periodic table gone wrong. I appreciate the idea, but I have a very very good feeling this design went wrong, but due to budget constraints or head creatives who outstayed their welcome, were forced to continue down this path, regardless of how questionable it ended up.

      1 point