Intercom(intercom.com)

1 year ago from Anthony Short, Design at Airbnb

  • Luca Candela, 1 year ago

    The more enterprise you become, the more you try to obscure what the product actually does because you want to get slightly confused managers and sell the heck out of everything you've got. Clarity at first sight is a curse for the classic enterprise sales process.

    1 point
    • Andrew C, 1 year ago

      Meh the new product names based on typical and easily digestible metaphors prob just performed better than the previous names which were outcomes oriented.

      I don’t want to be too knee jerky but the old design drew you in way more on first impression. So much it re-established that style of line illustration in tech. This is less inspiring and the corner flourishes are so vibrant they compete for attention against the content.

      There’s probably some new designer from editorial or graphic design that’s gained some influence.

      1 point