over 1 year ago from Anthony Short, Design at Airbnb

  • Philip LesterPhilip Lester, over 1 year ago

    Haha, the comments here are hilarious.

    I don't think this is nearly as bad as Dropbox... I do think it's a step backwards in terms of design/presentation, but it's easy to have absolutely zero info on why a company chooses to pivot in a new visual direction and be an armchair designer saying "omg this is horrible." At the end of the day it's a business decision, and the folks at Intercom are pretty smart. If they chose this new visual direction, I'm sure they wouldn't have invested a ton of time to redoing everything without good reason.

    I do think they heavily improved the name of their products. Messages, Inbox, and Articles are to me much clearer titles than Acquire, Engage, Learn, Support.

    19 points
    • Anthony Short, over 1 year ago

      The business decision for doing this is what I'm most interested in. The previous site was pretty clear, the style was unique, and the way they used color to distinguish products was simple. I'm possibly not their target audience so it seems like a pointless rebrand, but I highly doubt Intercom would redesign without a reason. I just want to know what that reason was.

      5 points