Intercom(intercom.com)

over 1 year ago from Anthony Short, Design at Airbnb

  • Ben GiffordBen Gifford, over 1 year ago

    I think the thing that’s most interesting to me here is that they felt the need to push the brand. I felt they already had a well-articulated, distinct brand, but clearly that was either: not felt internally, or not felt by their target market.

    I think the main objection I have is the dissonance between the product itself and the marketing website we're discussing here … not enough distance to look intentionally separate, while not enough overlap to look in the same family.

    1 point