Intercom(intercom.com)

1 year ago from Anthony Short, Design at Airbnb

  • Aubrey JohnsonAubrey Johnson, 1 year ago

    Yeah all these visual changes are pretty lame, but what'd they do to the product messaging?

    It used to be very clear and succinct as to what it was and what it did. Now it's so overly-simplified that it's abstract. Your product is messages, inbox and articles... so its gmail blog? WTF

    This stuff isn't that hard. Why make it that way?

    9 points
    • Luca Candela, 1 year ago

      The more enterprise you become, the more you try to obscure what the product actually does because you want to get slightly confused managers and sell the heck out of everything you've got. Clarity at first sight is a curse for the classic enterprise sales process.

      1 point
      • Andrew C, 1 year ago

        Meh the new product names based on typical and easily digestible metaphors prob just performed better than the previous names which were outcomes oriented.

        I don’t want to be too knee jerky but the old design drew you in way more on first impression. So much it re-established that style of line illustration in tech. This is less inspiring and the corner flourishes are so vibrant they compete for attention against the content.

        There’s probably some new designer from editorial or graphic design that’s gained some influence.

        1 point